In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones
OVERVIEW OF DIGITAL MARKETING
What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?
Understanding about Internet , websites , domain , web server , web hosting etc.
Planning of a website
About CMS and creating website in Wordpress
Server & Hosting
One Live Project
SEARCH ENGINE OPTIMIZATION
What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc.
What is onpage SEO?
Keyword Research With Google Keyword Planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
SEO Friendly Content Writing
Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)
OFF PAGE OPTIMIZATION
What is Off page SEO?
Why Off page is Important
What are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Article Writing & Submission
Press Release Writing & Submission
Link Exchange (One way, two way and three way)
Search Engine Submissions
Google Business Listing (Google Maps)
PPC ADVERTISING (GOOGLE ADWORDS)
Understanding in organic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
What are flexible bidding strategies
Types of ad-extensions
Adding ad-extensions in our Campaign
Finding relevant adgroups options using tool
Creating adgroups using tool
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
GOOGLE ADWORD CERTIFICATION
SOCIAL MEDIA MARKETING
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others