The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
OVERVIEW OF DIGITAL MARKETING
What is marketing and digital marketing?
Understanding Marketing and Digital
Understanding about Internet , websites ,
domain , web server , web hosting etc.
Planning of a website
About CMS and creating website in
SEARCH ENGINE OPTIMIZATION
What is SEO?
What are search engines and their
Understanding traffic , keywords etc.
Off page optimization
PPC ADVERTISING (GOOGLE ADWORDS)
Understanding in organic search results
Introduction to Google adwords & PPC advertising
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search display campaign
SOCIAL MEDIA MARKETING
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others