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Video certification answers

  1. A TrueView in-stream ad view is counted when a viewer:

    Clicks on the ad
    watches the entire ad
    All of the above
    watches the ad for 30 seconds

  2. Which of these can be created to run on the Display Network?

    Homepage expandable Masthead ads
    TrueView ads and Dynamic ads
    Lightbox ads
    Dynamic ads

  3. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

    0.2
    0.11
    0.09
    0.02

  4. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

    Google Surveys
    Google Correlate
    Google Trends
    Google Shopping Insights

  5. What is the Google Network?

    A network of partner websites that will show your AdWords ad.
    The term that embodies all of the places where your AdWords ad can appear.
    The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
    A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.

  6. What does linking an AdWords account to a YouTube account let an advertiser do?

    All of the listed answers are correct
    Add a frequency cap
    Access more video reporting metrics
    Create a remarketing list

  7. A TrueView video discovery ad needs to be:

    There isn’t a time limit
    more than 30 seconds
    about 2 minutes
    less than 30 seconds

  8. Video campaigns can help advertisers optimize for:

    impressions
    conversions
    views and engagements
    clicks

  9. True or False: YouTube remarketing lists can be used with standard text and display ads.

    False
    True

  10. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

    In the Google Display Specifications site
    Through the third-party request form
    Through a Google representative
    In the AdWords Help Center

  11. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

    True
    False

  12. An advertiser can:

    target viewers who are watching competitors’ ads on YouTube
    remarket video ads from the Search Network on the Display Network
    combine an AdWords remarketing list with a Masthead ad unit
    optimize remarketing by raising bids on topics or channels that generate the greatest ad response

  13. What are best practices for creating a TrueView in-stream ad?

    Add a call-to-action (CTA) overlay
    Provide clear next steps so customers can take action
    Deliver the most important message early in the video
    All of the listed answers are correct

  14. How are rich media ads different from other ad formats?

    They are ads with animation or other types of motion
    They are a type of text ad
    They are static image ads
    They are displayed on the Search Network

  15. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

    A one-off video in which the brand is highlighted
    A creator video in which the brand’s message is integrated or shared via a “shout out”
    A series of brand videos in which the creator is mentioned throughout
    An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

  16. The best way to reserve an ad is to:

    Create a reservation campaign in AdWords
    Contact a Google sales representative
    Create a standard video campaign
    Enter specifications on the “Reservation” tab

  17. In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

    Download this
    Click here
    Learn how to build a table
    Start now

  18. For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

    Use humor
    Collaborate with a YouTube creator
    Feature animation
    Add music

  19. How can you launch Google Preferred and/or Mastheads ads?

    Through a Google representative
    In YouTube
    In AdWords
    With Brand Lift

  20. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

    Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
    Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
    Google does not provide cross-device targeting at this time.
    TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

  1. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads

    Topic
    Interest
    Contextual
    Placement

  1. What percentage of video views on YouTube come from mobile devices?

    More than 75%
    Almost 15%
    Almost 25%
    More than 60%

  2. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

    AdWords and DoubleClick Bid Manager
    DoubleClick Bid Manager only
    YouTube
    AdWords only

  3. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

    Radio
    Your local newspaper
    YouTube
    TV

  4. What does digital media offer that TV advertising does not?

    Upfront deals
    Reach
    Real-time optimization
    Demographic targeting

  5. You can see average video-view duration metrics in:

    the “Audience retention” tab in YouTube Analytics
    reports in AdWords
    Google Analytics
    the “Campaigns” tab in AdWords

  6. With a Masthead ad, an advertiser can reserve:

    The YouTube homepage
    YouTube search pages
    Specific channels
    Specific videos

  7. True or False: Video ads may appear in videos marked “Private” on YouTube.

    False
    True

  8. TrueView video discovery ads run on:

    The Search Network and the Display Network
    YouTube videos and YouTube search pages
    The YouTube Network
    The Display Network

  9. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

    The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
    The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
    The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
    The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

  10. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

    Google’s reach solutions
    Google Consumer Surveys
    Sales Lift
    Brand Lift

  11. What is a key difference between reservation buying and auction buying?

    Reservation buying includes hard-to-sell inventory, while auction buying does not.
    Reservation buying is done manually, while auction buying is done through a Google representative.
    Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
    Reservation buying is done programmatically, while auction buying is done manually.

  12. What’s needed for an advertiser to set up a video ad campaign?

    A budget for creating professional video ads
    A base AdWords budget in addition to pay-per-click costs
    A YouTube video
    A conversion rate of at least 5% on the Search Network

  13. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

    Gmail
    Google Maps
    Google+
    YouTube

  14. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

    on targeted topics and affinity audiences
    only on targeted topics
    only when targeted topics and affinity audiences match
    only on targeted affinity audiences

  15. True or False: You can use contextual targeting with videos.

    True
    False

  16. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

    YouTube
    AdWords
    Through a third-party provider
    Through a Google representative

  17. Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

    Scheduling and Delivery
    Budget
    Mobile and Tablet options
    Bidding

  18. TrueView video campaigns can include:

    text
    images
    other video formats
    videos uploaded directly to YouTube

  19. In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

    Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
    Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
    Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
    Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

  20. Why is average view frequency important to measure?

    It lets you continually track conversions
    It shows you how engaged people are with the ad
    It shows how often the average person sees or interacts with the ad
    It tells you how many people are viewing the ad

  21. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

    Similar audiences
    Gmail ads
    Demographic targeting
    In-market audiences

  22. True or False: IP address exclusion is not available for TrueView campaigns.

    False
    True

  23. _______ is used to measure video campaigns.

    Cost-per-view (CPV) bidding
    Cost-per-click (CPC) bidding
    Cost-per-thousand-impressions (CPM) bidding
    Cost-per-acquisition (CPA) bidding

  24. True or False: Advertisers can set bids per ad format

    False
    True

  25. Which is the best tip for optimizing a TrueView video for viewer engagement?

    Increase each target group’s bid by 100%
    Run both an in-stream and a video discovery version of the a
    Look at engagement rate for targeting and focus on the methods with the highest view through rate
    Add exclusions to the campaign

  26. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

    False
    True

  27. What are the targeting options for Mastheads?

    Affinity and remarketing
    Topics and remarketing
    Affinity, remarketing, and topics
    Visitors to the YouTube homepage in a targeted country

  28. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

    Affinity Audiences
    Custom Affinity Audiences
    Managed Placements
    Demographic targeting

  29. What do earned actions measure?

    Earned views, earned comments, and earned likes
    Earned visits to the website, earned views, and earned comments
    Earned conversions
    Earned visits to the website and earned comments

  30. Which can be done in YouTube Analytics?

    Check the conversion volume
    Check the count of TrueView earned actions
    Create remarketing lists
    Check engagement reports

  31. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

    Cost-per-view (CPV)
    Viewthrough rate
    View rate
    Clickthrough rate (CTR)

  32. Linking a YouTube channel to an AdWords account lets you:

    use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
    manage multiple channels from one Google account
    manage one channel from one Google account and let multiple people manage a channel
    manage one channel from one Google account

  33. Which of these remarketing lists can be used for a video campaign?

    People who watched certain videos on the advertiser’s YouTube channel
    People who clicked the +1 button on the advertiser’s Google+ page
    People who skipped the advertiser’s TrueView in-stream ads
    All of the listed answers are correct

  34. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

    Select the viewer actions he wants to target for his list
    Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
    Add the remarketing list to his campaign
    Link his current AdWords account to his existing YouTube channel

  35. Which ad rotation option can’t be used for video campaigns?

    Optimize for conversions
    Rotate evenly
    Optimize for clicks
    Optimize for views

  36. The standard companion banner size for TrueView in-stream ads on YouTube is:

    300×80
    300×250
    300×60
    300×600

  37. Video remarketing is a way to optimize:

    bidding strategies
    video campaigns
    cost-per-view (CPV) bidding strategies
    conversions

  38. Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

    Ad impressions, users who have subscribed to her company’s video channel
    Ad impressions, users who haven’t downloaded the app
    Ad impressions, users who have downloaded the app
    Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

  39. People are added to an advertiser’s video remarketing list when they:

    click a text ad in Google search results
    watch, comment on, like, or share a competitor’s YouTube video
    watch, comment on, like, or share the advertiser’s YouTube video
    sign in to YouTube

  40. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

    It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
    It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
    It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
    It can be set up in AdWords in a few steps.

  41. Video ads can run on:

    YouTube and on video partner sites and on apps across the Display Network
    YouTube and apps across the Search Network
    Display Network only
    YouTube only

  42. Which can an advertiser include in a TrueView video ad to increase interactivity?

    An animated GIF
    A card
    A scrolling banner
    A blinking border

  43. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

    Mastheads
    Bumper ads
    TrueView ads
    Google Preferred

  44. Which can’t be added to a TrueView video?

    A call-to-action overlay
    A ticker tape
    A mobile app promo
    A companion banner

  45. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

    True
    False

  46. Which devices can an advertiser target with a mobile video Masthead?

    Android only
    Tablet only
    Mobile only
    Both mobile and tablet

  47. TrueView video discovery ads can run on:

    The Display Network only
    YouTube and the Display Network
    YouTube only
    The Search Network and the Display Network

  48. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

    Clicks, calls, and sign-ups
    Views, impressions, unique users, awareness lift, and ad recall lift
    View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
    Sales and purchase intent lift

  49. TrueView video ads can be especially effective for driving what goals?

    Only awareness
    Consideration and action
    Action and awareness
    Awareness and consideration

  50. What’s an example of a managed placement for a TrueView in-stream ad?

    A website on the Display Network
    A YouTube channel
    A specific YouTube video
    All of the listed answers are correct

  51.  What’s the maximum length a TrueView video ad can be?

    1 minute, 30 seconds
    7 minutes
    There isn’t a time limit
    30 seconds

  52. A click on a companion banner:All of the listed answers are correct
    can direct to a YouTube channel
    can direct to an external URL
    counts as a view even if the person hasn’t watched 30 seconds of the ads.
  53.  Call-to-action (CTA) overlays are compatible with:

TrueView video discovery ads only
TrueView in-stream ads only
TrueView TrueView video discovery ads that are at least 30 seconds long
         any TrueView ad format

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