The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
OVERVIEW OF DIGITAL MARKETING
- What is marketing and digital marketing?
- Understanding Marketing and Digital
- Marketing Process?
- Understanding about Internet , websites ,
- domain , web server , web hosting etc.
- Planning of a website
- HTML Basic
- About CMS and creating website in
SEARCH ENGINE OPTIMIZATION
- What is SEO?
- What are search engines and their
- functions ?
- Understanding traffic , keywords etc.
- Onpage optimization
- Off page optimization
PPC ADVERTISING (GOOGLE ADWORDS)
- Understanding in organic search results
- Introduction to Google adwords & PPC advertising
- Setting up Google adwords account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display, Video
- Difference between search display campaign
SOCIAL MEDIA MARKETING
- What is social media
- Understanding the existing social media paradigms & psychology
- How social media marketing is different than others
- Facebook Marketing
- Linkedin Marketing
- Twitter Advertising
- Introduction to Google analytics
- Understanding Google analytics account structure
- How to set up analytics account
- Hot to add analytics code in website
- How to setup goals
- Importance of funnels
MOBILE WEB MARKETING
- Understanding Mobile Devices
- Fundamentals of Mobile marketing
- Advertising on mobile (App & Web)
- SMS marketing
- What is Adsense
- How to get approved for Adsense
- What is Blogging
- How to Blog
- Wordpress Themes and Plugins
- What is Affiliates
- How to join and Earn with Affiliates
- Top Indian and Worldwide Bloggers
- How ot Earn Money with Blogging
- What is Ecommerce
- Top Ecommerce Website around the world
- Ecommerce scenario in India
GOOGLE ADWORD CERTIFICATION
- AdWords Fundamental
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising